Marketing & Promotions Management Module

Promotional Materials, Support & Content Access

The promotional vehicles for any publisher and their publications are instrumental to creating buzz about their content. Having a centralized location, like the Marketing & Promotions Module offered in the eEditorial Discovery System, to be able to track activities associated with the promotional initiatives surrounding a publication and share out key marketing materials (e.g. discount forms, brochures, catalogs, etc.) with the publication’s stakeholders is critical to achieving maximum reach.
Marketing & Promotions Management Module User Interface
Support authors, editors, and contributors with promotional materials and support
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Applications Used to Execute Key Functions
Custom Workflows & API Integrates
Custom Forms
Power BI Reports
Custom Workflows & API Integrates
General users (authors, editors, and contributors) can access promotional materials for their publications and recommend their published work to their colleagues and libraries. It also allows publishers to monitor the actions being taken by the authors, editors, contributors regarding the promotions of publications. If the current workflow presented in the system is not conducive to the publisher’s needs, customized communications and workflows can be integrated.
Custom Forms
If the provided forms are not conducive to a publisher’s needs then they can take advantage of the custom forms application which allows marketing teams to compile forms including discount forms, recommendation forms, forms for interviews/testimonials, brochures, among many other marketing vehicles to aid in publication promotion.
Power BI Reports
Through various requirements, custom reports can be created to support the publisher and also general users (authors, editors, etc.), optimizing analytics and data visualization capabilities. Publication status, sales reports, and metrics are some of the possibilities of the Power BI Reports for publishers and general users.

Additional Modules

Administrative Management
Acquisitions Management
Contracting Management
Development Management
Copy Editing & Editorial Service Management
Production Management
Metadata & Content Delivery Management
Marketing & Promotions Management
Administrative Management Module
Setup, Management, & Reporting
  • Setup and Manage accounts
  • Run custom reports
  • Dashboards with filtering
  • Assign roles and access points
  • Manage billing
  • Impersonation
  • Notifications and task lists
  • Storefront for trials and purchases
Acquisitions Management
Proposal Submission, Tracking, Review & Decisions
  • Proposal submission
  • Proposal assessment
  • Send reminders, notifications, and decisions
  • Proposal monitoring and management
  • Dashboards and reporting
  • Send information for contracting
Contracting Management
Contract/Agreement Issuance (Including Addendums), Tracking & Communications
  • Create and manage contract, permission, and agreement templates
  • Generate contracts and addendums
  • Customize contracts
  • Dispatch contracts
  • Users can sign documents
  • Multiple users can manage, and sign agreements
  • Contracts carry with project record
  • History of contract versions
  • Integrate proprietary legal teams
  • Send reminders and notifications
  • Dashboards and reporting
Development Management
Content Submission, Tracking, Management, Peer Review, Review Board Management, Content Checks
  • View project dashboards
  • Project management
  • Submit and organize content
  • Assign reviewers
  • Conduct peer review
  • Submit evaluations
  • Make decisions
  • Send communications to stakeholders
  • Upload final materials
  • Run status reports
Copy Editing & Editorial Service Management
API Integration with Editorial Service Providers
  • Integrate with third-parties
  • Send and receive documents for servicing
  • Communicate with third-parties
  • Upload final documents
Production Management
Cloud-Based Proofing & Annotation & API Integration with Production Software
  • Collaborative proofing
  • Annotation features
  • Publisher can accept or reject annotations
  • Deadline countdown
  • Easy API Integration for Typesetting & XML/NLM, PDFs, and ePub
Metadata & Content Delivery Management
Set Up Various Data Feeds & eContent Feeds
  • Build and manage metadata
  • Setup and manage custom data feeds
  • Data auditing
  • e-Content delivery
Marketing Management
Promotional Materials, Support & Content Access
  • Communicate with stakeholders
  • Store and share promotional materials
  • Track progress
  • API integrations with third-parties